David (Dave) Nielsen is the founder of Rose Bradley Homes.This family-owned business, named after his parents, is the culmination of 20 years of dreams, planning, and a wealth of education and real-life experience. Known for his energy, positivity, and commitment to quality, it’s no surprise that he was named one of the top 40 Under 40 by Professional Builder Magazine.
Dave is someone who gets things done, no matter what, always finding a solution and powering ahead to make new achievements. He reached Eagle Scout at a young age and has been pushing and driving himself ever since. He’s a graduate of Brigham Young University (BYU), Marriott School of Business with a Bachelor of Science in Business Management-Finance. He also has a Master of Real Estate Development-Finance from the University of Utah, David Eccles School of Business. That’s on top of the two years he spent in Tokyo, Japan, as a missionary for The Church of Jesus Christ of Latter-Day Saints.
At the start of his career, David was an underwriter at a regional bank in Salt Lake City. He credits this experience for providing him with foundational instincts into business owners and corporate finance. He worked his way up, becoming a seasoned analyst of assets and acquisitions, before following his passion for real estate and moving to New Mexico to take on the role of Land Acquisition Manager.
Since then his career has provided him with extensive experience in new home construction. That has included scouting new land, assessing market conditions, and exploring potential opportunities. By creating smarter, new deals, he delivered significant returns, in one case doubling the size of a company within four years, and tripling the size of another.
David eventually moved back to Southern Utah where he took on the position of Division President of another home builder at just 32 years old. In this position, he reorganized company-wide operations, acquired new properties, and inspired a spirit of relentless energy within his team.
David has received numerous real estate and industry awards for his outstanding achievements over the years. Now, with his own company, he has been involved in every aspect of the business, though his main focus is land acquisition, land development, and sales and marketing. His understanding of the industry — along with his personal belief that everyone deserves a quality-built, thoughtfully designed home that is affordable — makes him a force to be reckoned with as he puts his passion into building homes across Southern Utah, including Cedar City, St. George, and surrounding towns.
Despite his drive and success, he never forgets the importance of family. After all, his aim is to build outstanding homes for first-time families to give them the sense of solidity and refuge that a home provides. His own family gives him those same feelings. He met his wife, McKell, while they were students at BYU. Once again, David’s persistence paid off when she agreed to marry him and she has been by his side through it all as a kind and loving wife who makes their home go round. They now have three remarkable children with whom they enjoy a variety of activities, but the couple still finds time to enjoy their shared passion for cycling. They recently participated in a one day, 200-mile bike race that started in Logan, Utah, and finished in Jackson Hole, Wyoming. It’s that kind of determination, persistence, and drive to grow and improve that carries over to Rose Bradley Homes, where David is deeply focused on building homes for everyone, providing accessible luxury, whether it’s your first house or a second home.
At the end of the day, when you choose Rose Bradley Homes, Dave is going to do his best to make sure the entire process goes as smoothly as possible and that you will have a home you never thought you could have. Dave believes firmly in trust, integrity, and positivity, both personally and in his business, so it’s no surprise that he and the rest of the team will do everything in their power to help you get into a home that you can feel good about for years to come.
Dan Nielsen was the obvious choice for President of Rose Bradley Homes, when his brother David founded the company. This family-based and family-oriented company believes firmly in the strength that family provides and how important it is for families to have a solid, affordable place to call home and build their lives.
As he explains, “Homebuilding is a dynamic and benevolent business. I feel really good about the product and services we provide to a society that seems to be in a constant flux of friction. Homes can provide a place of refuge. Everyone needs a safe place to live.”
The brothers certainly seem to have grown up in just such a home with many shared life experiences, including both becoming Eagles Scouts, spending time as missionaries in Tokyo, Japan, for The Church of Jesus Christ of Latter-Day Saints, and impressively both being named the top 40 Under 40 by Professional Builder Magazine. Both attended Brigham Young University, but their choices in different degrees shows their own unique interests, while still having a shared underlying interest in building quality homes.
Dan Nielsen got his Bachelor of Science in Construction Management and a minor in Business Management. This falls neatly in place with his passion for all things operation, covering construction, purchasing, customer service, and warranty. He’s a hands-on president who is always looking to develop the people around him. In other words, he leaves things better than when he found them. This same principle applies to all the team members he has developed over the years of being in leadership roles. He and his team are likely to look at any part of their job and think, “How can I be better at my role?” He encourages that in everyone.
He’s had ten years of experience to grow and develop and see how things can be improved and how to make teamwork, and the homes they build, even better. Before teaming up with his brother to combine their shared passion and beliefs about building homes, he worked for Hakes Brothers Homes, New Mexico’s largest family owned new construction company. Even then, he was drawn to the concept of a family business. In less than 10 years Dan progressed from superintendent to the top leadership position for the company, also with a two-year hiatus in Texas as a project manager to gain more hands-on experience.
Dan is a consummate professional and competitive at his core but his thoughts and actions are always about supporting the team and helping others. That kind of morale building results in incredible success, including building 300 homes in one year with his previous company, building a model home in just 50 days – an incredible feat – always aiming for 100% customer satisfaction and coming very close with his previous company, reaching over 90% in Avid Ratings, with Dan’s Division ranking in the top 10% of the entire nation in this rating.
It’s clear that anyone looking for a new home will be in excellent hands with Rose Bradley Homes. Dan and his brother David, and the rest of the team, are dedicated to building a top-quality home for you and creating a positive experience for you and for the people who build your home. When people are happy and feel respected, it shows in the quality of their work, which is why Rose Bradley Homes builds some of the best homes in Southern Utah.
Steve Nelson is the owner and associate broker of the Stratum Real Estate Group. He started this company back in 2012 and is a realtor. There is no typical day for Steve. His main tasks involve doing what’s needed to ensure his clients are being taking care of. He is often asked “What is the market like?” Why did Steve choose a career in real estate? – “I love helping people with what is for most the biggest financial decision that they will make,” he says. “I love that we have built a company culture that puts people first.”
Steve previously worked in construction from the age of 14 until he graduated from Sothern Utah University with a BS in Social Studies. His first career was working in education as a high school teacher. While teaching, Steve would find old beat-up houses to fix up and then sell or rent out. After about his third-year teaching, he realized as much as I loved the students he wasn’t made for the bureaucracy and decided to get his real estate license. In addition to helping others buy and sell real estate, Steve grew his development and property management company to owning and managing about 150 residential doors and about 40,000 square feet commercial space of our own.
Steve has received stellar accolades in real estate including National ERA Rookie of the Year, Iron County Realtor of the Year, Iron County Broker of the year, and Best of Iron County Commercial Agent. Within the Stratum Real Estate Group, he has been a Top Selling agent several times.
For Steve, community is a must. “I believe very strongly in giving back and doing what I can to make my community better.” He is currently a member of the Lion’s Club, President of our local soccer club, chairman of Iron Leaders Academy advisory board, member of the SUU’s Entrepreneurs Leadership Council, founder of the Gateway Preparatory Academy, and a soccer coach.
Steve grew up in Cedar City. He enjoys renovating construction projects, most things outdoors but especially things on rope like canyoneering, repelling and rock climbing. Steve is a sports fan but enjoys basketball the most. His kids, however, all loved soccer so in his adult life has had an affinity for soccer as well. I have come to like soccer a great deal as well. A random fact about Steve that most people do not know about his that he has spent two years of his life on crutches or in a wheelchair.
“By far the most important thing to me is my family.” He has been married to his wonderful wife Gena for 24 years and has four great kids. Caleb who is 19 is serving a church mission currently in the Baltics; Logan is a junior at Cedar High School who loves music, math and swing dancing; Tyler is an 8th grader who can’t get enough soccer; and last but not least our caboose Josie is our 6th grader who can be found dancing and twirling around the house at any given time.
For Jenifer, there is no typical day in real estate. She is a licensed real estate agent and currently works as an assistant and transaction coordinator to Steve and Jan. She has been with Stratum Real Estate for six years and has worked directly with Steve and Jan for a little more than five years. Her main day-to-day activities includes managing the Stratum Real Estate group email to ensure all the details are handled while Jan and Steve spend time with the clients. Jenifer fields lots of questions, but the most common questions are about Cedar City and what is happening with the market.
Jenifer truly loves working with Jan and Steve and the entire office. She appreciates how her colleagues support and encourage each other. Jenifer thoroughly enjoys coordinating successful closings for both buyers and sellers. “I love to see them so excited to purchase a home of their own and it is probably the largest investment that they will ever make.” She was Realtor of the Year and received a Stratum award. As a team, they have won the top selling and listing agent of the year a few times.
Before coming to Stratum Real Estate, Jenifer owned and managed short- and long-term rental properties for herself and family members. She previously worked as a real estate assistant for two other agents under the RE/MAX brokerage. Jenifer was also with a mortgage company for two-and-a-half years. In her free time, Jenifer helps in several ministries at her church and donates to a variety of charities.
Born in Escalante, Utah, Jenifer grew up in Wyoming. She lived there until she as a freshman in high school and then relocated back to Escalante with her family. She is a graduate of Escalante High School. Jenifer married her husband in 1989 and they have three adult children, a 15-year-old son, and four wonderful grandchildren. God and family are Jenifer’s top priorities. She loves working for people who feel the same way. She loves living in this community where most people treat each other with respect. Jenifer is neither #teamtaco or #teampizza, but #teamsalad all the way!
Jan Wilkinson grew up across the pond in York, England. Her and her family emigrated to Parowan, Utah in 2006. She has been with Stratum Real Estate from its inception in 2012, watching the brokerage firm develop and grow from the very start.
Jan previously worked as a social worker. After arriving in America, Jan was ready for a change. She began her career in real estate shortly after meeting Steve Nelson in January 2007. “I love the way real estate is done in America,” Jan says. “The guidance the clients receive is very different from how it is done in England.”
Jan is a licensed realtor who assists client’s in buying and selling property, negotiating transactions, reviewing market data, and helping clients understand what the market is doing. She is tasked with writing offers and guiding clients smoothly through a transaction with good communication skills and follow up.
Jan is a college graduate and has a real estate license. She absolutely loves real estate because every day in real estate is different. On a typical day, she provides real estate options to clients, follows up and provides information to clients, writes offers, negotiates offers, provides market data, and ensures everything goes smoothly for our clients. The most common questions Jan is asked are “Where are you from?”, “Do you like America?”, “Do you enjoy real estate?”, and “What is happening in the market?”
Jan enjoys guiding clients through a real estate transaction, providing all the information they require to make an informed decision and I enjoy problem solving and building good relationships with my clients. She says, “I love seeing how good investments can be life changing for people.”
Her real estate awards include Realtor of the Year, and Realtor of Distinction both from our local Board Office. She involves herself in charities from time to time. One of her favorite charities is St. Jude’s. She finds charities rewarding, so if she can raise money for them, she’s happy to do it.
Jan is extremely family oriented. Her and her husband John have been married since 1990. They have two grown children who live nearby and a granddaughter who she love’s spending time with. When it comes to living in America, Jan absolutely “loves her life here in America and the beautiful area we call home.” She starts her day with a long walk or doing yoga at home. Her passions include kayaking, hiking in the National Parks, traveling, and exploring new places experiencing different cultures and foods. When it comes to #teamtaco or #teampizza, or #teamsomethingelse, it’s definitely team something else. Jan is all about #teamsalad!
There’s an adage when it comes to real estate. It’s all about location, location, location. And for realtor Paige Marsh, this rings true for her career with Stratum Real Estate. Paige began her real estate career with Stratum back in July 2012.
As a realtor, Paige helps buyers find properties and helps sellers sell their properties. She also refers clients to the best affiliates to support their homebuying journey, including lenders, title insurance, and homeowner’s insurance. Paige loves the spontaneity of her workdays because there is nothing typical about them. She usually gets last minute phone calls from clients wanting to see a property or from sellers who want to sell and want to know if it’s a good time to buy. A common question she encounters from buyer’s is when a house has been on the market for a month. Potential buyers will ask, “do you think they’ll accept $80,000 less than asking?”
She does feel a bit of routine when she has appointments with the same clients. She loves the “potential for my “office” location on any given day to end up being anywhere in Southern Utah.” Other highlights for Paige being a realtor is being outdoors instead of sitting behind a desk all day, taking road trips, and helping people find and purchase one of the best investments they may ever make. Paige is a valuable member of the Stratum team and has been here since the beginning. She was one of Stratum’s Top Seller’s Agent in 2021.
Born and raised in Las Vegas, Paige graduated from Clark High School. She holds a Bachelor of Science degree in Kinesiology from Southeastern Louisiana University where she played Division 1 collegiate softball. Paige earned her master’s degree in business and marketing. In addition to being a realtor, Paige has devoted the past 10 years to the Southern Utah Surf soccer organization as their certified registrar. She’s also active in the church and currently teaches Sunday School to the Sophomores, Juniors, and Seniors of our ward.
Paige is a single mom to three teenagers; all of whom play competitive travel sports. When Paige talks about motherhood, she says “my greatest joy is to watch my kids compete in tournaments with their teammates and friends.” She loves all sports and shares a love of attending sporting events with my kids. Paige’s first love is to travel. Though her real estate career allows her to travel throughout southern Utah, Paige says “if I could take a week-long vacation to a new destination every six months my life would be complete.”
Something that a lot of people don’t know about Paige is that her and her friends worked as extras during her college summer breaks for a few Hollywood movies that filmed in Vegas. She was able to make a few bucks back then and now it’s cool to go back and show her kids “where your head is” in past movies. When it comes to Paige’s pick between #teamtaco, #teampizza, or #teamsomethingelse, the choice is clear. Paige is all about #teamchipsandsalsa!!!!!!!!!!!
Darin A. has been in international business and sales for 25 years. Living in diverse areas throughout the United States, Darin has an affinity to working with clients. It’s no wonder Darin has expanded his business profile to include real estate.
Darin is a licensed realtor. He works exclusively as a part time sales agent with Rose Bradley Homes. He started with Rose Bradley back in August 2022 when the company got their first model home. As a Rose Bradley realtor, Darin fields many questions. The most common questions he gets asked by potential clients include, “Whether it’s a good time to buy?” and “Should they wait to buy or buy now?” He loves working with Rose Bradley because of the” incredible people with great integrity, who build a high-quality product with impeccable customer service.”
Darin is frequently engaged in church affiliation community efforts. He lives an active lifestyle. He is family focused on raising a large family of athletes who’ve “found great success in their respective endeavors.” Darrin enjoys nature and the outdoors, the family Labradoodles, and travelling. Darin loves food but undoubtedly #teamtacos!